London · since 2016
About
the work
I design and build websites, ecommerce stores and apps from London. Brand, design, build, and the technical work in between.
I started in web design in 2016 and kept adding whatever the work needed.
I work with charities, property firms, clinics, trade businesses and independent brands, mostly on projects where the design, the build and the commercial result can’t sensibly be separated.
Front-end build, ecommerce, apps, analytics and optimisation all arrived that way: a project needed one, so I learned it. That’s still how I work. Start with the problem, work out what the job actually needs, and take responsibility for the whole of it.
Most projects don’t fail because the logo was wrong or the code was wrong. They fail in the gaps between the people doing each part. Keeping brand, design, build and measurement together closes those gaps.
The message, the design, the build and the performance stay connected from the first conversation through to launch, because the same hands own all four.
Worked with
People who have seen the work up close
In their words
Having worked closely with Thomas over the past 3 years, I can confidently say he is exceptionally hardworking. His designs are fast and engaging, he brings a rare combination of marketing know-how and creative vision.
Working together
How it
usually goes
Five steps, none of which is a sixty-slide deck trying to upsell. You always know what’s happening and what it costs.
- 01A call, not a questionnaire. Half an hour on what the business needs. If I’m not the right fit, I’ll say so and point you somewhere better.
- 02A short written proposal. Scope, price, dates. One or two pages, no “investment levels”.
- 03Work in the open. You review the real site as it takes shape, with layout, motion and mobile behaviour tested early.
- 04Handover that holds. Clean files, documented components, a walkthrough recording. You should never need me to change a price.
- 05And then I’m still here. New pages, a store, some testing, or the odd broken thing on a Tuesday.
A point of view
Things I
believe
You may reasonably disagree with any of these. It’s better to find that out now than in month three.
- 01Taste and data aren’t opponents. Data tells you which door people walked through. Taste decides which doors you build.
- 02Most sites are too clever. If a visitor has to learn your interface before they can get in contact, you’ve lost more than half your audience.
- 03Speed is a design decision. Every heavy hero video and fancy bit of code costs your visitors seconds, and you pay for it in your bounce rate.
- 04The brief is usually wrong at first. Clients aren’t to blame for that. The real problem tends to surface once I start building.
- 05Finish the unglamorous parts. Error states, empty states, the 404. That’s where a site starts to feel cheap.
What’s on the desk
Tools, not religion
- DesignFigma, Illustrator, Photoshop, InDesign.
- BuildHTML, CSS and JavaScript. React and Next when a project genuinely needs it, not by default.
- EcommerceShopify and Liquid, App Bridge, Polaris and the GraphQL Admin API. Headless when it earns its keep.
- MobileReact Native, and native Swift or Kotlin where the app needs it.
- Back endNode, Postgres and Supabase behind the apps and integrations.
- CMSWordPress, Webflow, Sanity, or plain files. Whatever your team will actually use.
- MeasureGA4, Clarity, Hotjar, server-side tagging. Enough to know if it worked.
- PrintStill. Where a brand needs to exist off a screen.
- Based
- London, UK
- Clients
- UK and international
- Founded
- 2016
- Typical project
- Four to ten weeks
- Availability
- Taking on new projects from October