About · one person, London
Hello, I’m
Thomas
I design and build websites. All of it, by myself: the brand, the pages, the code that ships them, and the awkward technical bits nobody else wants to own.
There is no studio. There’s me, a desk in London, and about a decade of refusing to stop at the edges of the job.
I started as a web designer and built outward from there: front-end code, ecommerce, analytics, optimisation and the technical jobs that sit around a good site. When a project needs something new, I learn what is needed and fold it into the work.
That gives you one person who understands the whole thing, not a chain of handovers. The message, design, build and performance stay connected from the first conversation to launch.
Compared with a bigger studio, the process is simpler and more direct. You speak to the person doing the work, decisions move quickly, and the finished site has one clear owner.
Plate 01 · Working together
How it
usually goes
Five steps, none of which is a sixty-slide deck trying to upsell. You always know what’s happening and what it costs.
- 01A call, not a questionnaire. Half an hour on what the business needs. If I’m the wrong person, I’ll say so and point you somewhere better.
- 02A short written proposal. Scope, price, dates. One or two pages, no “investment levels”.
- 03Work in the open. You review the real site as it takes shape, with layout, motion and mobile behaviour tested early.
- 04Handover that holds. Clean files, documented components, a walkthrough recording. You should never need me to change a price.
- 05And then I’m still here. New pages, a store, some testing, or the odd broken thing on a Tuesday.
Plate 02 · A point of view
Things I
believe
You may reasonably disagree with any of these. It’s better to find that out now than in month three.
- 01Taste and data aren’t opponents. Data tells you which door people walked through. Taste decides which doors you build.
- 02Most sites are too clever. If a visitor has to learn your interface before they can get in contact, you’ve lost more than half your audience.
- 03Speed is a design decision. Every heavy hero video and fancy bit of code is costing your visitors seconds, and your bounce rate is the invoice.
- 04The brief is usually wrong at first. Not because clients are wrong, but because the real problem surfaces once you start building.
- 05Finish the unglamorous parts. Error states, empty states, the 404. That’s where a site feels cheap or doesn’t.
What’s on the desk
Tools, not religion
- DesignFigma, Illustrator, Photoshop, InDesign.
- BuildHTML, CSS and JavaScript. React and Next when a project genuinely needs it, not by default.
- EcommerceShopify and Liquid, headless when it earns its keep.
- CMSWordPress, Webflow, Sanity, or plain files. Whatever your team will actually use.
- MeasureGA4, Clarity, Hotjar, server-side tagging. Enough to know if it worked.
- PrintStill. Where a brand needs to exist off a screen.
- Based
- London, UK
- Working
- Anywhere, remotely
- Team size
- One. That’s the offer.
- Typical project
- Four to ten weeks
- Availability
- Two slots, from October 2026