Docket i
Fixed-scope project
A site, a store, an identity, an app. Agreed scope, agreed price, agreed dates, written on one page before anything starts. Most work lands here.
Services
Design, build, ecommerce, apps, and the technical work around them. One team across the whole project rather than three suppliers passing files between each other, which is usually faster and considerably less annoying.
The core
Websites
Design and build happen together, so the finished site matches the intent rather than approximating it.
- 01Marketing sites, landing pages and campaign microsites
- 02Design systems and component libraries your team can maintain
- 03Front-end build: semantic, accessible, fast on a bad train connection
- 04CMS integration so your team can edit without breaking the layout
- 05Rebuilds of sites that have quietly stopped working
The main domain
Ecommerce
and Shopify
Shopify builds, theme work and headless stores. The focus is straightforward buying: clear product pages, useful merchandising, clean carts and fewer checkout problems.
- 01Shopify and headless builds, plus theme work on an existing store
- 02Product and category page design, merchandising and filtering
- 03Cart, checkout and post-purchase flows
- 04Subscription, bundling and upsell mechanics that don’t feel grubby
- 05Platform migrations that keep your search rankings
Software
Apps and
product
Software that does a job rather than describes one. We build for merchants, for internal teams, and for customers.
- 01Shopify apps: embedded admin apps, theme app extensions, checkout extensions
- 02Web apps: dashboards, portals, booking and quoting systems, internal tools
- 03Native and cross-platform mobile apps
- 04APIs and back-end services behind them
- 05Prototypes that test an idea before it becomes a budget
The useful end
AI and
automation
The useful end of this: work that removes manual steps and gets answers out of data you already hold.
- 01Assistants and search built on your own content and product data
- 02Workflow automation across the tools you already pay for
- 03Content and merchandising operations at volume
- 04Integrations between systems that were never designed to talk
- 05An honest assessment of where this doesn’t pay for itself
Where many start
Brand and
identity
Identity work that holds up in the places it actually appears, which is usually a screen before it’s anything else. Often the front door to the web work.
- 01Naming support, wordmarks, monograms and custom lettering
- 02Type and colour systems built for real interfaces
- 03Packaging, print and editorial where the brand exists offline too
- 04Guidelines written for the people who have to use them
- 05Rollout across store, email, ads and social
The rest of it
Growth and
technical
Two things most suppliers split apart, and shouldn’t. Checking whether the work performs, and fixing the technical problems that stop it performing.
- 01Funnel and drop-off analysis across analytics and session recordings
- 02A/B tests: designed, built, launched and read
- 03Speed work, because a slow site is a conversion problem first
- 04Analytics, event tracking and consent set up so the numbers mean something
- 05Accessibility audits and remediation
- 06Integrations, migrations, and rescuing half-finished builds
- 07Plain-English write-ups, including the tests that lost
Three ways to work together.
Docket ii
Monthly retainer
A set number of days each month for ongoing design, build and testing. Best once something is live and you want it to keep getting better.
Docket iii
Day rate
For audits, second opinions, overflow work and technical jobs. No minimum engagement, and no attempt to turn it into a retainer.