Case study · website
A London bathroom renovation firm, twenty years in, family run. The site exists to turn a search for a local fitter into a quote request.
Trade websites usually fail in one of two directions. Either they are a single page with a phone number and no evidence, or they are a brochure that never asks for the job.
This one is built around the quote request, which is the only action that matters, with the form reachable from every section rather than parked at the bottom.
The services list is deliberately itemised down to strip-out, waste removal, levelling, first and second fix electrics and plumbing, tiling and bespoke cabinets.
Homeowners commissioning a bathroom are worried about what is not in the price. Listing the unglamorous parts is more persuasive than another photograph of a finished room, and it filters out enquiries that were never going to fit.
