Case study · ongoing improvements
Not a rebuild. Lucky Beans already had a site, and the work is the steady, unglamorous kind: keep improving what is there without breaking what already works.
Most web work is not a blank page. It is somebody else's site, built to constraints you were not there for, still doing a job for a business that cannot afford for it to stop.
The discipline is restraint. Change what demonstrably needs changing, leave the rest, and resist the urge to rebuild it as the thing you would have made from scratch.
Improving an existing site is where a lot of the value actually is, and it rarely makes it into portfolios because there is no dramatic before and after to photograph.
For a childcare provider the audience is parents making a serious decision, often on a phone, often quickly. Clarity, speed and up to date information beat a redesign every time.
