Case study · logo, website, merch, store
Everything visual for a working rock band: the logo, the site people land on from a streaming link, the merch, and the shop that sells it.
A band's website has one job on the day a single drops and a different one the rest of the year. It has to convert a curious listener immediately, then keep working as the place fans come back to for dates, photos and merch.
So the structure is deliberately short: the new song, the gallery, the store. Nothing between a visitor and the three things they actually came for.
The wordmark had to survive being stitched, screenprinted, shrunk to a profile picture and stretched across the back of a hoodie. That rules out fine detail and rewards a shape that still reads at a distance.
Merch artwork is drawn from the same system, so a shirt looks like it belongs to the band rather than to whoever happened to design it that month.
Merch sits on its own subdomain so the main site stays fast and simple while the shop can be a proper storefront with stock, variants and shipping.
It is the same split I would recommend to most small brands: keep the marketing site light, and let the store be a store.
